The company
thyssenkrupp is an industrial and technology group with around 100,000 employees, active in fields ranging from steel production to advanced engineering and innovative technologies.
The challenge
In a competitive market for young talent, thyssenkrupp wanted to raise the number of high-quality applicants. Many employers compete for the same qualified graduates, so standing out and reaching exactly the right candidates is hard.
The solution
Pathwize ran a targeted, crossmedia campaign to reach students directly and motivate them to apply. By combining channels with precise audience targeting, the message landed with the right people and reach went up without wasted spend.
Targeting
Campaigns were delivered against criteria such as field of study, target universities, semester, region and grade average. From eleven targeting criteria, the audience was focused on MINT students in selected semesters and regions, which kept wastage low.
The results
Over a four-month window, qualified applications rose by 150%. thyssenkrupp won interns and graduates from the fields and regions it cared about, strengthened its employer brand, and could track and measure campaign performance precisely.
“The crossmedia campaign with Pathwize helped us enormously in reaching students in a targeted way. 100% would recommend.”